INNATE AI Book a Call →

AI consultancy · London

AI that actually changes your business.

We find where AI will pay back in your business, then build it into the tools your team already uses.

Book a Call See our work →

What you're buying

Business outcomes.

Four things every build is measured against.

01

Increase revenue

Win more from the demand you already have.

02

Reduce costs

Cut the hours lost to manual work.

03

Scale operations

Grow output, not headcount.

04

Increase valuation

Build systems investors value.

Some of the clients we have worked with.

A small number of engagements, run properly, across retail, property and finance.

Our methodology

The Innate Method.

Assess. Build. Maintain. Three phases, and AI your team actually uses.

Integrations

We build around your tools.

No rip and replace. We connect AI to the systems your team already uses.

Zoho
Salesforce
NetSuite
Intelliflo
Planner Pal
Hyper3D
Adobe Dimension
Adobe Illustrator
Adobe Firefly
Reapit
HubSpot
Xero
QuickBooks
Sage
Shopify
Slack
Google Sheets
OpenAI

Testimonials

What clients say.

In their own words.

Beauty & retail
These builds are absolutely game changing.
Senior Leader, beauty and retail · 12-month engagement, 10 builds
Luxury retail
The company just starts remembering all of our customers as individuals.
Operations Director, luxury watch dealer, London
Beauty & retail
This will help us sell our business and increase our valuation.
Senior Leader, £50m beauty supplier
Luxury goods
Completely genius. It has completely changed the game for us.
Director, luxury goods
Catering & hospitality
Without him, we would not have known where to begin.
Director, catering and hospitality
Creative services
He took the time to truly understand my vision, brand and goals.
Founder, creative services

Industries we have worked with.

Where most of our delivered work sits today. The same approach works in other sectors too.

Luxury Goods

Luxury Goods

  • Client intelligence and profiles
  • Personalised follow-up
  • VIP relationship management
View case studies → Beauty and Retail

Beauty and Retail

  • Trend intelligence and reporting
  • Product lifecycle and specs
  • Supplier portals
View case studies → Merchandising

Merchandising

  • Range and assortment planning
  • Reorder automation
  • Sell-through forecasting
View case studies → Finance and Investment

Finance and Investment

  • Document processing
  • Compliance reporting
  • Client reporting automation
View case studies → Real Estate

Real Estate

  • Enquiry handling
  • Listing creation
  • Property matching
View case studies → Construction

Construction

  • Tender packs and quoting
  • Crew and labour planning
  • Site records and handover
View case studies →

Not on the list? These are our deepest sectors, not our only ones. The same approach works in any business with repeat, manual work.Tell us about yours →

Writing

Insights.

Practical writing on adopting AI in real businesses. All articles →

Security

Data protection and how we build

Who sees your data, how long we keep it, and how AI output is checked.

8 min readRead the article → AI Strategy

Why most AI projects fail, and how to avoid it

The reasons are consistent and avoidable. The five failure modes, and how we design around them.

10 min readRead the article → AI Strategy

What is an AI Strategic Assessment?

Why the best AI projects start with the business, not the technology.

9 min readRead the article → Buying guide

How to evaluate an AI consultancy

Eight questions to ask before you sign.

4 min readRead the article →

FAQ

Common questions.

Straight answers about how we work, what we deliver, and what to expect.

A 2–4 week paid assessment where we interview your leadership and key team members, assess your existing tool stack, and identify exactly where AI will move the needle. You receive a ranked shortlist of your highest-ROI AI opportunities, each with projected financial impact, not guesswork. Clients have used this output to secure board sign-off, unlock budget, and accelerate investor conversations.

Innate AI was founded by Joseph Gale, an ex-McKinsey consultant, and is run by a team of strategists and AI engineers. We start with the business problem, not the technology. Every build is custom, not a template or tool recommendation. We bring in specialist AI engineers for each engagement, deliver production-quality systems with clean handover, and focus on measurable business outcomes: revenue growth, cost reduction, and increased valuation.

We have worked with businesses in luxury goods, beauty and retail, merchandising, finance, real estate and construction, and the same approach works in other sectors. For each engagement, we bring in specialist engineers with domain expertise in your sector.

Real results from our case studies: 15+ hours per week saved through client intelligence automation for a luxury watch dealer. 80% reduction in research time for a £50m beauty supplier. Estimated £250k in annual reorder cost savings. 15–20% conversion rate improvement for a sales coaching platform. Every project is built to deliver measurable ROI.

The Innate Method, our three-phase approach, starts with a 2–4 week Assessment, followed by a Build phase scoped per project starting with quick wins, and an ongoing Maintain & Secure phase. We start with the fastest, highest-impact opportunities so you see results quickly, then build from there. One flagship client completed 10 builds across a 12-month engagement.

Innate AI Consulting is based in London, United Kingdom. We work with mid-sized, operationally complex businesses across the UK. Our founder Joseph Gale previously worked at McKinsey & Company in both London and New York.

Let's talk

Tell us where the time goes. We will tell you what AI can do about it.

A short call about where AI would help first in your business.

Book a Call

Case studies

See AI applied to the work your business already does.

Eleven systems we have built, and the numbers behind them. Watch the five films, then read the strongest result in each industry.

Films

Watch them at work.

Five systems, each shown working in about a minute.

Case studies

The strongest result in each industry.

Real figures, and the system itself to try.

Don't see your workflow?

Most workflows repeat across every industry.

Tell us how your business runs and we will show you where AI fits.

Book a Call
← All case studies

More case studies

See all case studies →

Sound like your business?

Tell us how the work runs today.

Tell us how your business runs and we will show you where a system like this fits.

Book a Call

Our story

We start with your business.

Most AI projects fail because they start with the technology. We start with how the business runs.

How it started

From McKinsey to Innate.

Joseph Gale led AI and technology engagements at McKinsey & Company across AI, consumer, technology, energy, transport, financial services and media. He is a University of Oxford alumnus. That same rigour, now applied to scaling companies.

Innate AI starts with how the business actually runs, finds where AI pays back first, then builds it into the tools the team already uses.

Joseph Gale, Founder of Innate AI

Joseph Gale

Founder

Ex-McKinsey & Company · University of Oxford

LinkedIn
“We start with the business problem. The technology is the last decision, not the first.”

The team

The people behind Innate.

A small team. You speak to the people doing the work.

Engineering

Expert developers behind every build.

In-house AI specialists plus trusted contract developers, matched to the technology and sector each project needs.

One team from the first line of code to ongoing support.

Extended network

Ambassadors and partners.

Operators who have built and scaled businesses, backing Innate AI with commercial and AI delivery experience.

Ready to talk?

Book a Call

Instant insightsVoice note, if you prefer talkingBespoke report by email

Where would AI actually pay back in your business?

Six questions about how your business runs. Ninety seconds, and you see your results straight away, with a bespoke report to follow if you want one.

Built from the same assessment we run with paying clients.

What it covers

No preparation or technical knowledge needed.

  • Where your time goes

    The repeat work that costs you most.

  • What you build on

    Your systems, documents and data.

  • What you get

    Instant results, then a bespoke report. Optional voice note for extra context.

Join us

Want to build AI with us?

Four open roles. Pick one, read what it involves and apply in under two minutes.

Podcast and video

Watch and listen to how we think.

Conversations about what AI is actually doing inside real businesses, plus short clips you can watch in a minute.

The Innate AI Podcast · Episode 1

The story behind Innate AI.

Why we started, what we keep seeing inside businesses, and what actually changes when AI is built into the work instead of bolted on.

All episodes on YouTube →

One minute clips

Short answers to the questions we get asked most.

YouTube LinkedIn

More in writing in our Insights.

Prefer a conversation?

A call about your business, not ours.

Tell us how your business runs. We will show you where AI would pay back first.

Book a Call

Book a Call

Find the first opportunity worth pursuing.

  • 1Tell us how your business works today.
  • 2We point to where AI will move the needle first.
  • 3You leave with a clear next step.
“Joseph has been fantastic to work with. His background in consulting at a major firm brings a strong level of credibility.”
Director · Catering & Hospitality

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