# Innate AI Consulting

> AI consultancy that builds custom AI systems for mid-sized, operationally complex businesses. Strategy led by ex-McKinsey consultant Joseph Gale. Based in London, UK.

## About

Innate AI is a UK-based AI transformation consultancy founded by Joseph Gale, a former McKinsey & Company consultant (London and New York, 4 years). We work with mid-sized businesses that are scaling and operationally complex — not startups, not enterprises. We build custom AI systems that deliver measurable business outcomes: revenue growth, cost reduction, and increased valuation.

## Services

### AI Readiness Audit
A paid 2–4 week assessment where we interview leadership and key team members, assess existing tool stacks, and identify the highest-ROI AI opportunities with projected financial impact. Clients use this to secure board sign-off, unlock budget, and accelerate investor conversations.

### Custom AI Build
Working AI systems built for your specific business and deployed into existing infrastructure. Production-quality builds with clean handover. Every build is scoped with defined milestones — no open-ended engagements.

### AI Optimisation & Support
Ongoing retainer for team training, performance monitoring, and identification of next AI opportunities as your business evolves.

## Case Studies

### Call Profiler — BQ Watches (Luxury Retail)
AI-powered client intelligence system that automatically transcribes and analyses sales calls. Saves 15+ hours per week by extracting customer preferences, purchase intent, and follow-up actions. Built for a luxury watch dealer.

### Trend Intelligence Platform — JM Brands (Beauty & Retail)
AI system that monitors and analyses beauty industry trends across social media, search data, and competitor activity. Reduced research time by 80% for a £50M home fragrance and beauty supplier.

### Product Operating Backbone (PLM) — JM Brands (Beauty & Retail)
Product lifecycle management system that centralises product data, specifications, and compliance across 4,500+ SKUs. Estimated £250K in annual reorder cost savings.

### Sales Performance Dashboard — BetterCall Coach (Sales Coaching)
AI-driven coaching platform that analyses sales calls and provides actionable feedback. Achieved 15–20% conversion rate improvement.

## Founder

Joseph Gale — Founder of Innate AI Ltd. Ex-McKinsey & Company (London and New York, 4 years). University of Oxford alumnus. Personally leads every engagement.

## Industries Served

Beauty & Retail, Luxury Goods, Professional Services, Finance & Investment, Coaching & Sales, Automotive, Energy & Infrastructure, Education, E-Commerce, Hospitality, Events & Media, Data & Technology.

## Insights

- What Is an AI Readiness Audit?: https://www.innateaiconsulting.com/insights/what-is-an-ai-readiness-audit.html

## Contact

- Website: https://www.innateaiconsulting.com
- Email: joseph@innateaiconsulting.com
- LinkedIn: https://www.linkedin.com/in/joseph-gale-ai/
- Booking: https://cal.com/joseph-gale-5lxd9w/15mins
- Location: London, United Kingdom